Effective Date: March 12th, 2022

Thank you for playing Ludo Clash! This Privacy Policy describes:

• The ways we collect personal data about you and why we do so
• How we use your personal data, and
• The choices you have about your personal data
• How you can delete your data

This Privacy Policy applies to Vivinte's Ludo Clash game only, which we here call the Game. For Vivinte's other apps and games please refer to corresponding Privacy Policies. We may periodically update this Privacy Policy by posting a new version on ludoclash.vivinte.com. Your continued use of the Game after the effective date will be subject to the new Privacy Policy.

THE DATA WE COLLECT

Data you provide us directly.

• Contact information (such as name and email address or phone numbers)
• Player name or tag and password
• Profile information (such as profile photo)
• Your messages and other content you submit when you use the game (such as chat logs and player support tickets)
• Data you provide in connection with surveys, promotions, sweepstakes, competitions and other events

Data we collect automatically.

• Data about your account and game progress, including in most cases an automatically created internal account ID
• Your IP address and mobile device identifiers (such as your device or advertising ID)
• Data about your device, such as device name and operating system, browser type and language, internet service provider, and mobile carrier
• Data we collect with cookies and similar technologies (see more below)
• Approximate location data (as derived from IP address)
• Data about your use of the Game, such as gameplay data, purchases made and your interactions with other players inside the game

Data we collect from our partners.

We also use third-party partners, such as social networking sites, data analytics providers and advertising networks to supplement information we have about you, such as:

• Data we receive if you link a third-party tool with the Game (such as Apple, Facebook, Google)
• Demographic data (such as to determine the coarse location of your IP address)
• Data to fight fraud (such as refund abuse in games or click fraud in advertising)
• Data for advertising and analytics purposes (such as surveys), so we can provide you a better service
• Data that you have made available to us from a third party service (such as Apple, Facebook, Google) via your privacy settings

WHY DO WE COLLECT YOUR DATA

We use your data for a variety of business purposes, such as:

To make the Game work.

To perform the contract, we process data necessary to

• Create accounts and allow you to play our game
• Operate the Game
• Provide and deliver products and services you request
• Send you Game-related communications

To make the Game more suitable for our players.

To provide a great Game to our players, we have a legitimate interest to collect and process necessary data to

• Update and develop player profiles
• Develop and improve the Game and player experience
• Manage our relationship with you
• Provide social features as part of the Game
• Customize your Game experience
• Respond to your comments and questions and provide player support
• Provide you Vivinte offers in the Game
• Send you related information, such as updates, security alerts, and support messages
• Enable you to communicate with other players

To show personalized advertisements.

To show you personalized advertisements in the Game we have a legitimate interest to process necessary data to

• Track the content you access in connection with the Game and your online behavior
• Deliver, target and improve our advertising and the Game

For information on how to opt-out from personalized advertisements, see section 'Your Rights and Options' below.

To keep the Game safe and fair.

Ensuring a level playing field in the Game is a top priority for us.

In order to keep the Game and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to

• Analyze and monitor use of the Game and its social features
• Take action against fraudulent or misbehaving players

To analyze, profile, and segment.

In all of the above cases and purposes, we may analyze, profile and segment all collected data.

With your consent.

With your consent, we may process your data for additional purposes.

WHO CAN SEE YOUR DATA

Apart from Vivinte, your data can be accessed by others in the following situations:

Other players and users.

Our service providers, including Facebook, Apple and Google

Advertising and Social Media partners.

The Game includes features from our partners, such as social media interaction tools, functionalities through application programming interfaces (APIs) or software development kits (SDKs) and in-game advertising. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.

These partners may access data regarding your activities and your device (such as your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share data we have collected about you with third-party advertising partners. These advertising partners may use this data (and similar data collected from other services) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. These partners may operate under their own privacy policies. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” If you prefer not to share your personal data with third-party advertising partners, you may follow the instructions in “Your Rights and Options” below.

INTERNATIONAL DATA TRANSFERS

Our Game is global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Privacy Policy. Adequate safeguards that we may use include standard contractual clauses approved by EU Commission and other lawful safeguards.

Deleting your data

You can always fully delete your data from the Game. To do that, please go to the setting page of the game, Account section and press delete data.

This operation permanently delete all your data from our servers, if you linked a third party account to your game account, you won't be able to link that third party account again.

This step is important to prevent fraud and bad actors

YOUR RIGHTS AND OPTIONS

Opt out of marketing emails and other direct marketing.

You may opt out of receiving promotional communications, such as marketing emails from us by following the instructions in such communications, or by changing your in-game settings. The updated settings may not be effective immediately. Note that you may still continue to receive non-promotional communications from us, such as communications regarding the Game or updates to Vivinte Terms of Use or this Privacy Policy.

Push Notifications

We may send you push notifications through our mobile applications. You may at any time opt-out from receiving these types of communications by changing the settings on your mobile device.

Opt-out of targeted advertising.

You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and turning off “Allow Apps to Request to Track” or selecting "Limit Ad Tracking" (Apple iOS) or "Opt-out of Interest Based Ads" (Android).

You can also opt out from personalized in-game offers through the options provided in the game settings (where applicable).

Access the personal data we hold about you.

If you request, we will provide you a copy of your personal data in an electronic format.

Your other rights.

You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent.

We will respond to all requests within a reasonable timeframe.  If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may also contact your local data protection authority within the European Economic Area, Switzerland or UK for unresolved complaints.

If you wish to exercise any of your data subject rights described above, please use the support options described in “Contact Us” above. We will respond to all requests in accordance with applicable laws. To protect your privacy, we may also take additional steps to verify your identity before fulfilling your request, or asking you to answer questions regarding your activities on our Game. Once you have verified your identity, you may also designate an authorized agent to exercise your rights on your behalf by providing the agent’s contact information to our customer support staff, as required by applicable law.

You have the right not to receive discriminatory treatment as a result of your exercise of these rights.

COOKIES AND SIMILAR TECHNOLOGIES

Like most online game, we and our partners use cookies and similar technologies to provide and personalize the Game, analyse use, target advertisements and prevent fraud. Cookies and similar technologies allow us and our partners to store their preferences and track your activities within the Game. Note that our partners may operate under their own privacy policies.

We and our partners collect and store information about users' interactions with unaffiliated websites and applications that use our technologies, including cookies and similar tracking technologies. This allows us to infer the presence of a common user or household behind multiple devices or browsers, for instance, and then link those browsers and devices into a device graph. We do so in order to

• detect and prevent fraud;
• allow users to use the Game on one device and pick up seamlessly where they left off on another device;
• analytics, personalization and attribution;
• limit the number of times a user is shown the same advertisement, across all known or inferred devices; and/or
• provide personalized advertising on each device that is inferred from the browsing patterns on all of the devices.

HOW DO WE PROTECT YOUR DATA

Security Safeguards.

In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.

Data retention.

We retain your data for as long as your account is active or as needed to provide you the Game services. We may for example periodically de-identify unused game accounts, and we may regularly review and de-identify unnecessary data.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

CHILDREN

Protecting children’s privacy online is very important to us. Generally, our Game is not directed to children under 13 (or other age as required by local law), and the Game do not knowingly collect personal data from children, except as described in the following paragraph.

If you are a parent or guardian and wish to review personal data collected from your child, or have that information modified or deleted, you may contact us as described above. If we become aware that a child has provided us with personal data contrary to the above, we will delete any personal data we have collected, unless we have a legal obligation to keep it, and terminate the child’s account and/or revert them to the underage experience, as applicable.